
Allen Iv3rson
- Role
- KeyArt
- Disciplines
- Generalist · KeyArt · Modeling · Look Development · Lighting
- Studio
- Territory Studio
- Production
- Authentic Studio - Amazon Prime
- Year
- 2025
At Territory Studio, I worked with the Creative Advertising team on the key art for Iv3rson, the Prime Video documentary series about NBA legend Allen Iverson, creating CG props and visuals
Key art is the image that represents a series on posters, streaming platforms and social media, so every element has to read instantly and hold up at any size. My role was to build the CG elements used in these promotional visuals
I contributed across the image-making process, from modeling the props to texturing, look development and lighting in Maya and Arnold. I also took part in the compositing, with Photoshop used to bring the renders together into the final images
Promotional work is different from shot work on films and series. Instead of a sequence, everything has to come together in a single image, where each prop and each light serves the visual identity of the series
The complete project is on ArtStation
Full gallery, complete videos and breakdowns
View full project on ArtStation (opens in a new tab)